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Take the road of "toys +" diversified development--Shantou

2022-06-20

"World toys look at China, Chinese toys look at Guangdong, and Guangdong toys look at Chenghai." After 40 years of development, Chenghai's toy industry has gradually become the most distinctive and dynamic local pillar industry, and Chenghai has also become a nationally famous toy production and export base. It has successively won gold-lettered signs such as "China's Toy and Gift Capital" and "National Foreign Trade Transformation and Upgrading Base". In recent years, Chenghai toys rc drone have exported to more than 120 countries and regions around the world through general trade, cross-border e-commerce, market procurement and other channels, occupying a pivotal position in the world's toy industry. From January to February this year, Shantou exported 2.04 billion yuan of toys, an increase of 42.7%, accounting for 19.8% of the city's total exports.

From generating ideas to putting a toy product on the shelf, all the intermediate links can be completed locally in Chenghai. After years of development, the entire industry of Chenghai toy drones has a high degree of division of labor. The upstream and downstream enterprises perform their duties and cooperate closely, forming an interlocking and complementary industrial chain and supporting system, and cultivating many "invisible champions" in subdivided industries . It can be said that the number and agglomeration of Chenghai toy drones enterprises and the completeness of the industrial chain are second to none in China.

Since its establishment in 2009, Shantou Tianyi Intelligent Co., Ltd. has been committed to brand cultivation and research and development of intelligent toy products, applying digital software technology to products to meet the needs of consumers for personalized customization, and to improve the technological sense and competitiveness of products. 80% of the company's products are sold to markets such as Europe, America and Middle East. It is a direct or indirect supplier of Wal-Mart, Bestbuy, Target and other large supermarkets. In order to broaden business development, company is focusing on cross-border e-commerce platforms such as Amazon and eBay to promote the common development of online and offline.

With less than 400 square kilometers of land, Chenghai produces nearly 50% of the country's toy drones products, covering all categories of preschool education, baby products, building blocks, video games, remote controls, etc. Chenghai has the largest number of toy drones brands in the country, and the IP authorization and Patent authorization is also the first in the country. In 2022, there will be 168 toy drones creative enterprises above designated size in Chenghai District, accounting for 47.59% of the industrial enterprises above designated size in the district. Among them, there are 29 enterprises with an output value exceeding 100 million yuan, and Tianyi is one of them. In recent years, through transformation and upgrading, Chenghai toy drones companies have combined their old line of toy manufacturing with new industries, new technologies, and new fashion trends, and followed the diversified development path of "toys +", animation, online games, IP, intelligent robots, wearables, etc. Digital creative industries related to toys such as watches, VR, AR, and toy drones are developing rapidly.

Today, in Chenghai District, more and more toy drones companies like tianyi are embarking on the development path of brand first and winning by quality. According to statistics, in 2022, Shantou will export 14.23 billion yuan of toy drones, an increase of 32.8%, accounting for 22.4% of the city's total exports. From January to February 2023, Shantou exported 2.04 billion yuan of toys, an increase of 42.7%, accounting for 19.8% of the city's total exports. Facing the fierce competition environment in the international market, Chenghai toy drones companies will continue to strengthen their internal strength, make steady progress, go deep into the road of intelligence and branding, promote high-quality development of the industry, and continue to seize international market share.