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Adults "dominate" some countries’ toy market


It is not common for adults to play with toys, but recent trends show that it has become the new trend.

The toy market is expanding rapidly in some Asia countries and is expected to develop at an average annual growth rate of 20%. The number of trademarks related to remote-controlled toys (such as rc drones) and action figures has increased steadily in recent years.

Some contries in Asia, the low birth rate may lead to lower consumption of children's toys," a KIPO official said. "However, with the rise of kidult toys in some counties, more companies will change their business strategies to capture emerging consumer groups, which also means that the industry is profitable.

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